WOO: Home of high-performance trading

An ecosystem of applications for any opportunity, in DeFi or CeFi

1. A paradigm shift: From infrastructure to applications

The crypto space has evolved dramatically since Bitcoin’s inception. However, the industry’s focus on infrastructure like layer 1s, layer 2s, and consensus mechanisms has reached saturation.

Blockchains are faster, cheaper, and more scalable than ever. Yet, the onchain user base remains stagnant, what tells us about the need for user-centric applications with a user-friendly interface.

The Opportunity Gap

Centralized exchanges like Binance or Coinbase dominate market share because they abstract away crypto’s complexities, offering user-friendly experiences. However, these platforms often act as gatekeepers, restricting access to onchain opportunities. In contrast, decentralized platforms require navigating around wallets, gas fees, and fragmented ecosystems, which is an overwhelming experience for the average user, especially new users in crypto.

The Solution

WOO envisions a seamless platform that blends the best of centralized and decentralized finance (CeFi and DeFi). By prioritizing abstraction and ease of use, WOO aims to onboard the next billion crypto users, democratizing access to opportunities across the decentralized economy.

Currently, the WOO ecosystem is comprised of a few core products:

• WOOFi: an all-in-one DeFi app

• WOOFi Pro: a decentralized perpetual futures exchange

• WOO X: a centralized exchange and social trading app

• WOO Stake: an onchain staking app for the WOO token

Coming soon: In 2025, WOO plans to begin releasing an AI-powered interface that allows users to interact with curated features within the ecosystem, without the need to navigate the complex crypto processes.

The WOO token is at the core of all of this - earning utility and yield from the many applications within the ecosystem.